Obtain a roofing business? You are required to use a roofing SEO agency With search engine optimization (SEO), you can develop your company to generate more roofing leads that turn into jobs for your crew. Learn how to get started with roofing SEO in this guide!
Overview:
The Roofing SEO Company is one of the most competitive construction service companies in the world. With more than 100,000 roofing contractors in the country, business owners are required to stay consistent with their marketing and sales strategies. As a service provider, it’s also essential to adapt to different technological advances more people
depend on the internet when searching for products and services.
Studies tell that more than 80 percent of consumers use search engines before making a purchase and thousands of roofing-related Google searches occur every month. This reason is enough for roofing companies to use the internet to boost their brand and business growth.
What is Roofing SEO?
Roofing SEO is the process of improving a roofing company’s presence in organic search results on Google and other search engine results. Common steps in the process include researching keywords, making SEO content, and using backlinks from other reputable sites.
Why is SEO for roofing companies important?
However, you serve consumers, businesses, or both, SEO for roofing companies is very important because people use search engines to research, troubleshoot, and solve problems.
If your business isn’t digitally visible in these results, as a result, you’ll give away valuable business to your competitors. That’s why it’s reproving to invest in (and maintain) an SEO program that gives your organization maximum visibility in relevant search engine results.
How to do roofing SEO like a pro :
Here are some steps to do roofing SEO for your business:
Steps :
- Make location pages on your site
The first step to improve your roofing company’s SEO is to build out location pages on your website. This step is particularly effective if you service multiple locations.
Creating a separate location page for each service area helps you increase your organic search traffic in those areas. You can use keywords like “roofing services in the United States ” across your site, but the more specific your traffic is, the better.
Through location pages, you can target keywords like “roofing services in Baltimore” on one page, and “roofing services in Washington” on the other. That is the way you get mostly relevant traffic from both locations.
2 Optimize your page speeds
When people visit your website, they don’t want to wait 5 seconds for each page to load especially if they’re searching for emergency services. Your pages are required to load
quickly to prevent users from hitting the “back” button.
However not only will slow page speeds drive people away, but it will also cause Google to rank your site lower since page speeds are a major ranking factor. That means having poor page load times will affect your roofing SEO in more ways than one.
Your pages should load in four seconds or less. To help your pages load faster, there are several things you can do as a part of your roofing company’s SEO including:
- Minifying code
- Compressing images
- Limiting redirects
- Caching web pages
Whenever you do each of those things, your web pages will load more speedily, and you’ll earn more traffic in the long run.
3 Showcase your expertise on your website
If you want people to trust your roofing SEO agency, you need them to observe confidence in your expertise. The best way to do that is to show that expertise on your website, and there are different ways to do that, like through certifications and accreditations, case studies, and industry-specific content.
One way is to regularly post informational content about topics in the roofing SEO agency, that shows people first-hand that you know your stuff when it comes to roofing. That’s why
it’s a good idea to start a blog on your site especially since blog content is a great way to show up in search engine results.
There is another way to showcase your expertise is to feature case studies on your site.
These show what you’ve achieved for past customers and how satisfied they’ve been with the results. By doing this elevate SEO for roofers.
4 Use responsive design
Did you know that Google uses mobile-first indexing?
That means that when it ranks pages in search engine results it ranks the mobile versions of those pages even in searches made on a desktop computer. That means that if your site
doesn’t have a mobile-friendly version, your rankings have almost no chance.
To secure better rankings, you should make your site a mobile-friendly version. The better way to do that is to use responsive design, which is a type of web design that rearranges the elements on a page to fit the screen where it is visible. This means pages may look slightly different on mobile than on desktop.
So as a result users on any device will be able to access your website and have a shot at becoming leads.
5 Feature testimonials on your site
No problem with what you say about your roofing business, people will take it with a grain of salt. Your competitors are telling good stuff about themselves, too. But what about when your customers give you praise? Those are the statements people are most likely to
develop trust . To take advantage of that, you can present testimonials on your website.
You can get these testimonials by simply asking your customers to leave you some after you work with them. You could do this in person, through an email marketing campaign, or some other method as a part of your SEO for roofing company’s strategy.
In any case of how you obtain testimonials, displaying them on your site makes it uncomplicated for people to see how happy your customers are, quickly and reliably increasing their trust in your business . So that’s why testimonials are a great way to boost SEO for roofing companies like yours.
Conclusion :
With an expert team of roofing SEO professionals, Assetizers is a trusted partner for roofing companies globally. Our roofing SEO agency can improve your SEO performance by contacting us online today!